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Analysis of Airlines Marketing Based on Double Clustering

The results from the analysis of air line’s marketing based on characteristics cluster both of customer behavior and flight routes was obtained in this paper to investigate the cluster change in different periods. , By means of the analyzed information in this paper, several management and marketing policy for…

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The results from the analysis of air line’s marketing based on characteristics cluster both of customer behavior and flight routes was obtained in this paper to investigate the cluster change in different periods. , By means of the analyzed information in this paper, several management and marketing policy for different kinds of customers were put forward to maximize profits of airlines.http://www.sjae.org/paperInfo.aspx?ID=1900

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The results from the analysis of air line’s marketing based on characteristics cluster both of customer behavior and flight routes was obtained in this paper to investigate the cluster change in different periods. , By means of the analyzed information in this paper, several management and marketing policy for different kinds of customers were put forward to maximize profits of airlines.
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